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CASE STUDY
TruthHub™
EyeCanKnow
How NWFD Hires Trustworthy Fire Fighters
Northwest Fire District enhanced its hiring process by implementing Ocular Motor Deception Testing (ODT) as an initial screening tool, discouraging unfit applicants from applying and ensuring only the most qualified candidates move forward.
This proactive approach has saved substantial time and resources while reinforcing NWFD’s reputation for hiring only the most trustworthy firefighters.
This proactive approach has saved substantial time and resources while reinforcing NWFD’s reputation for hiring only the most trustworthy firefighters.
Northwest Fire District (NWFD) is Arizona’s largest fire district. Established in the early 1980s, it has 11 fire stations serving over 122,000 residents and 3,500 businesses in a 151-square-mile area. NWFD has nearly 270 employees, of which 220 are uniformed firefighters. Because fire service is very well respected and trusted by the public, NWFD must do everything to ensure employees are trustworthy.
Hiring events have sometimes drawn thousands of applicants. NWFD first started capping hiring events at 1,000 applicants, and then later at 500 applicants — and that would still max out the organization’s ability to effectively identify the best candidates. NWFD found it was almost entirely reliant on a panel of staff trying to determine, "Are these people who they really say they are?" Applicants must pass a mandatory criminal background check and a drug test. Typically, the agency never had enough time or resources to also check professional references. Unfortunately, sometimes those with disqualifying past activities were hired.
Program Goals
-Create a program where applicants will self-select out if they see credibility assessment as part of the application process — thus saving the organization substantial time and expenses.
-Create more unbiased objectivity in the hiring process.
-Create more unbiased objectivity in the hiring process.
Successful Results & Returns
By using ODT as an initial screening tool, NWFD found that applicants essentially self-select out.
"A guilty applicant, such as one with a drug history, looks at it and thinks, 'I'm not going to pass. So, I'm not going to even apply.' The word has gotten out that if you want to work for Northwest Fire, you have to be stellar," said Chief Bradley.
"A guilty applicant, such as one with a drug history, looks at it and thinks, 'I'm not going to pass. So, I'm not going to even apply.' The word has gotten out that if you want to work for Northwest Fire, you have to be stellar," said Chief Bradley.
Key Takeaways & Benefits
A credibility assessment discourages unfit applicants from applying. The savings by discovering disqualifying activities upfront (and not after an individual is hired):
- Initial investment of $35,000 to train a firefighter for 16 weeks.
- Pay and benefits.
- The hundreds of thousands of dollars invested in a bad employee through additional training and education throughout their career.
EyeCanKnow uses a mobile device to present a series of standardized questions while the device camera measures and records and contextualizes over 21 natural physiological reactions such as pupil dilation and other eye behaviors. The mobile device tracks the examinee's response times, error rates, and time outs (non-responses) to determine truthfulness. This patented, scientifically accurate technology is called ODT - Ocular Motor Deception.
EyeCanKnow's Lie Detection technology averages above 80+% accuracy. For comparison, the well-known and widely adopted Polygraph test only ranges between 60-75% accuracy, is extremely unreliable, and is prone to critical errors. Our Ocular Motor Deception (ODT) tests are used by 28 global governments law enforcement agencies across the world, including the CIA, NSA, and FBI. Many trusted partners use EyeCanKnow in combination with Polygraph, Urinanalysis, and background checks to provide a fast, comprehensive solution to truth verification needs.
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